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Dr. Mukesh Batra, Founder & CMD, Dr. Batras' Positive Health Clinic Pvt. Ltd

Replying to Anurag More of India Infoline, Dr Batra says, "Homeopathy forms about 14% of total alternative market with an annual growth rate of 20-25%."

November 19, 2009 8:55 IST | India Infoline News Service

Dr. Mukesh Batra, Founder & CMD, Dr. Batras' Positive Health Clinic Pvt. Ltd , India’s leading homeopath, founded Dr. Batras’ Positive Health Clinic Pvt. Ltd. as a patient-driven institution in Mumbai in 1982. Hailing from a family of doctors, he has been practicing homeopathy since 1974.  He has standardized and professionalized homeopathy by way of his world-class state-of-the-art homeopathic clinics that combine the power of homeopathy with cutting-edge technologies to offer holistic healthcare solutions. Dr. Mukesh Batra, who has helped to restore the glory of Homeopathy and the respect that it rightfully deserves, has recently been appointed as Honorary Homeopathic Consultant to the Governor of Maharashtra for a period of 5 years.

Dr. Batras’ Positive Health Clinics has added a new dimension to the homeopathic industry by providing credibility and status to the science of Homeopathy. Recognizing the market needs of the current millennium and the developments in homeopathic health care, Dr. Batra’s endeavors to be a trend setting, world-class, globally present homeopathic health clinic, offering quality and high standard treatment to its patients, enabling them to improve and maintain their health, with due regard to post treatment concerns. It provides homeopathic solutions for medical problems and globalizes the benefits of positive health by growing its international footprint. Dr. Batra’s has now become almost an authority in prophylactic and therapeutic homeopathic treatment owing to its distinctive practices and competencies.

Dr. Batra’s is at the forefront of modernizing Homeopathy by harnessing contemporary medical practices and technological advances to maximize the benefits of this holistic science to its patients. Dr. Batra’s, the world’s first ISO 9001:2000 homeopathic institution, is now ISO 9001:2008 certified as it follows international protocols and good clinical practices.

Replying to Anurag More of India Infoline, Dr Batra says, "Homeopathy forms about 14% of total alternative market with an annual growth rate of 20-25%."

Brief us about the healthcare scenario in India according to you? How homeopathy is placed vis-à-vis allopathic treatment?
Ayurveda is more than 3000 years old, while the conventional medical system is over 1500years old. Homeopathy is the most modern of all sciences. Over 200 years old, Homeopathywas founded by the great German physician Samuel Hahnemann in 1796. Hence Homeopathy isthe most modern of all current forms of medication.

Unfortunately in India, itis clubbed with the Indian Systems of Medicines (ISM). Being associated with Ayurveda andUnani medicine creates the perception of Homeopathy being old or ancient. In fact,Homeopathy is the second largest practiced system of medicine in the world, according tothe World Health Organization (WHO).

Homeopathy came to Indiacourtesy Maharajah Ranjit Singh of Punjab.  It forms about 14% of totalalternative market with an annual growth rate of 20-25% versus pharma which has a 10%growth.  Homeopathy market in India is worth Rs12.5bn.  

In Mumbai, 52% ofpopulation use Allopathy; 39% use Homeopathy; 9% use other medicines like Ayurvedic, Unanietc. 

The Government of Indiadeveloped homeopathic system of medicine by setting up Homeopathic enquiry committee wayback in 1948. Today it is accepted as one of the National Systems ofMedicine.  There are over 3,00,000 qualified homeopath practitioners, 7500government clinics, 307 hospitals, 180 teaching institutes affiliated to universitiesprevalent in India specific to Homeopathy. 

A current survey in sevenIndian cities revealed that 48% people trust homeopathy as the preferred choice oftreatment.

Homeopathy today ispracticed by doctors who are trained for 5 ½ years in a medical college. They learnsubjects like Pathology, Clinical Medicine, Surgery, and Gynaecology. They also haveenough clinical experience to deal with cases as most of the colleges are attached tohospitals.

The basic education in boththe sciences is similar. However, the quality of training in allopathic colleges is muchbetter in India as the training provided in the 125 homeopathic colleges in India is stillnot standardized.

Abroad, Homeopathy is asuper specialty and therefore you have homeopathic dentists, homeopathic cardiologists,homeopathic vets and homeopathic paediatricians. Therefore, the assumption thathomeopathic doctors do not know to diagnose or investigate is incorrect.

While Allopathy and theother systems of medicine only remove the symptoms or kill the bacteria, without buildingthe immunity of the patient, Homeopathy builds the natural immunity of the patient ingeneral and therefore keeps the body healthy and protects it from repeated bouts ofillnesses. Homeopathic medicines have many a time proved to act as prophylactic medicinesfor various epidemic diseases; for e.g. the use of Belladonna to prevent scarlet fever andEupatorium Perfoliatum for dengue fever.

Are people adopting homeopathy more now and why? 
Homeopathy is a mind and body medicine. It treats the root cause of the problem andimproves body resistance with no side-effects. Homeopaths consider the patient's totalexperience, both mental and physical symptoms, and the individual's emotional state, thusensuring long-term benefits. Treatment targets the root of the problem withoutindiscriminately affecting the surrounding area. There are no dietary restrictions.

While allopathy offers thesame formula for the same disease, Homeopathy offers several alternative remedies for eachcondition. The medicine selected out of a range of more than 3000 different dilutions, istargeted to the individual problem. The white pills serve only as a vehicle for transferof the medicine. Both the curative effects and symptomatology of each medicine are triedout and proven only on healthy human beings, not rats and rabbits, making homeopathyuniquely reliable. Homeopathic medicines contain very, very small quantities of thesubstances called potencies, prepared in a special way. These high dilutions not onlyenhance their curative properties, but avoid undesirable side effects.

Homeopathic medicines arecompletely safe with no unwanted side effects and they are non-addictive. They are safefor babies, children and elderly people. There are more than 2,000 homeopathic medicines.They are usually presented in the form of granules, capsules, tablets or liquids, allprepared in modern laboratories in scientific conditions to the highest quality standards.They are largely made from pure, natural, vegetable sources. Granules and tablets aresweet tasting and they dissolve easily.

Homeopathy is a completesystem of medicine which assists the natural tendency of the human body to heal itself. Itacknowledges that all symptoms of ill health are a mere manifestation of the disharmonywithin the whole person and that it is the patient that requires treatment and not thedisease. It has been in existence worldwide for more than 200 years and its popularity isrising in the present day. Homeopathy not only helps restore the sick to health, it alsooffers a method of maintaining health and preventing illness. It is a subtle yet effectivetherapy that can correct small imbalances long before the appearance of the more serioussymptoms which denote the onset of a particular disease. It obviates the need for surgeryin certain cases of warts, piles, fissures, tonsillitis, ovarian cysts or kidney stones.Fewer expensive tests and procedures are required.

Treatment is cost effectiveand complete. It works on minimum dosage. The more dilute the substance, the greater itseffect or cure. According to Hahnemann, homeopathic substance, even in very tiny amounts,worked by stimulating the ‘vital life force’, a type of energy present in allliving things.

An independent researchcommissioned by Dr Batras' seven years ago in Bangalore and Bombay showed that more andmore people choose homeopathy as the first choice of treatment especially in chronicdiseases such as asthma, arthritis, chronic allergies, eczema, skin problems, COPD and agamut of stress related disorders.

In India medical facilities are still out of reach for many. What suggestions would you give to improve this situation?   
Since homeopathic remedies boost the body’s immunity, they play a vital role inpreventive medicine in addition to therapeutic medicine. Homeopathy, being mind and bodymedicine, can facilitate a restoration of physical health along with a catharsis ofemotions to improve the psychological health. Homeopathy is an ideal option to in times ofcost -cutting to stay healthy.

Tell us about your business in India and abroad?
Dr. Batras’ NuHart Hair Transplant Clinics is a joint venture between Dr.Batra’s Positive Health Clinic Pvt. Ltd. and Nu/Hart of USA, a world leader in thefield of micro-technological hair transplantation with over 30,000 successful hairprocedures to their credit. 

Dr. Batra’s has openedan International Company which is called Dr. Batra’s Homeopathic Clinic FZ-LLC.It is a wholly owned subsidiary of Dr. Batras’ Positive Health Clinic Pvt.Ltd. and is incorporated under the Dubai Healthcare City Company Regulation, 2008.Total investment involved in setting up the whole clinic was Rs25mn which includes settingup and the interiors of the clinic. Apart from Dubai we are present in OMAN with a localpartner - Lama Polyclinic LLC.

Our Dubai clinic, havinggot its license from Boston, complies with the licensing requirements and the moststringent quality standards regulations in the world – set forth by the Center forHealthcare Planning and Quality (CPQ), the regulatory body jointly established by DHCCalong with partner Harvard Medical International to ensure patient safety and quality careby meeting their needs, demands, and expectations.

We also haveInternational Associates such as Trichology Clinic London; Back-Pain Clinic London; DubaiHealthcare City; Lama Polyclinic, Muscat. 

How many clinics do you have right now? Brief us about your expansion plans? How do you plan to raise money for the same?
Dr. Batras', set up in 1982, is today the world's first branded Homeopathic Clinic that,with the 50 clinics across 20 cities in India and abroad. Consultation is provided tonearly a million patients every year from over 87 countries across the globe. In fact, 45%of new patients are recommended by existing patients.

Dr Batras’ iscurrently present in 20 cities, Chandigarh, Gurgaon, Jaipur, Kolkata, Ludhiana, Lucknow,New Delhi, Noida, Bangalore, Mangalore, Chennai, Hyderabad, Secunderabad, Visakhapatnam,Ahmedabad, Mumbai, Pune and Vadodara.

The company plans to expandits presence in the Gulf using Dubai as its base in the Middle East region. Futureinternational expansion plans include London, Singapore and certain other countries wheremore and more people are seeking natural alternative medical systems.

Tell us something about the products business?
Dr Batras’ Positive Health Products Ltd., the group’s product company, plans tostrategically expand within the flourishing personal care segment through constantinnovation and R&D and investing in Human Resource.

Being in the business ofproviding world class healthcare solutions especially for hair care and skincare, thecompany develops products that compliment the homeopathic treatment offered by Dr.Batra’s Positive Health Clinics.

New products are developedbased on insights sourced from the patients and doctors of Dr. Batra’s clinics.Its manufacturing facility in Mumbai is ISO 9001:2000 compliant. 

The primary business of theparent company (Dr. Batra’s Positive Health Clinic Pvt. Ltd.) is medical services.Hence, the product company (Dr Batra’s Positive Health Products Ltd.) enjoys theadvantage of possessing medically endorsed products which are in synergy with the parentcompany’s core competence.

The aim of the productcompany is to leverage the medical expertise of the parent company, thereby establishingthe group as a one-stop destination for all health related needs. The network of themulti-specialty clinics facilitates promotion of the products business.  

What else do you plan to do to raise awareness about overall healthcare and particularly for homeopathic treatment?
As a part of our mission to extend the goodness of Homeopathy and to make Indianshealthier, Dr. Batras’ extends special medical camps and programs to corporates aswell as the larger patient community through various outreach programmes. We believe thatmore and more people can get healthy and stay healthy the Homeopathic way, the safer way.

What type of diseases do you cover? What is your area of expertise? What is your strength?
Hair, Skin, Weight Management and Respiratory ailments are the 4 biggest super specialitysegments at Dr Batra’s. Homeopathic treatments provided at Dr. Batras’ PositiveHealth Clinics include Acne, Allergies, Anxiety related disorders, Arthritis, Breathingdisorders, Backache, Common children’s problems, Constipation, Depression, Eczema,Hair-loss, Headaches, Insomnia, Irritable bowel syndrome, Phobias, Psoriasis, Sinusitis,Skin, Stress related disorders, Thyroid related disorders, Urticaria, White patches,Hyperacidity, Hyper-pigmentation, Icthyosis, Treatment on Hair, Skin, Breathing disorders,Obesity, Arthritis, Stress related disorders, Thyroid related disorders, Sinusitis,Psychological disorders, Children’s problems, Allergies.

What are the benefits of Homeopathy?

Homeopathy is beneficialfor several conditions right from infancy to old age, i.e., irrespective of the age,gender, build, and other differences. Some of them are cited below:

  • Homeopathy for newborns - Homeopathic treatment can be safely opted for in newborns as these medicines are gentle and have absolutely no adverse reactions or contra-indications. Some commonly treated conditions are jaundice, runny nose due to common colds and flu, diaper or nappy rash, fever, indigestion causing regurgitation of milk, etc.
  • Homeopathy for infants - Besides the above conditions, homeopathic treatment is commonly used for cradle cap (seborrhoeic dermatitis of scalp and sometimes involving the face), infant colic, indigestion, diarrhoea, atopic dermatitis, sleeplessness, and restlessness.
  • Homeopathy for children and teenagers - Besides the usual conditions like recurrent colds, tonsillitis, etc., homeopathic treatment is highly recommended for some specific disorders like autism, ADD (Attention Deficit Disorder) or ADHD (Attention Deficit Hyperactivity Disorder), bronchial or allergic asthma, respiratory allergies, skin allergies, eczema, alopecia areata, repeated or multiple styes, migraine headaches, molluscum contagiosum, psoriasis, warts, nocturnal enuresis or bedwetting, etc.
  • Homeopathy for men - Homeopathic treatment is often indicated for specific conditions like premature baldness, alopecia areata, impotency, renal calculi or kidney stones, irritable bowel syndrome, acid peptic disorder, eczema, psoriasis, stress related disorders, etc.
  • Homeopathy for women - Homeopathic medicines can be opted for during pregnancy, as they have no side effects. They can help women who have a tendency towards habitual abortions and delayed or early onset of labour, alongside conventional treatments recommended. Specialized homeopathic treatment can be opted for conditions affecting the menstrual cycle, polycystic ovarian disease (PCOD), fibroids, ovarian cysts, leucorrhoea, menstrual irregularities, acne, premenstrual tension/syndrome (PMS), benign breast tumours (fibroadenomas), female pattern baldness, anaemia, etc.
  • Homeopathy for the elderly - Homeopathic medicines can be safely opted for conditions such as arthritis, osteoporosis, neurological problems, management of diabetes and its complications, bronchial asthma, prostate gland enlargement, etc.

You have also launched products for skin care and hair care. Could you throw some light on this side of your business? How this business is doing and what are the future plans?
The existing portfolio of the group’s product company consists of shampoos (anti-dandruff, dry scalp, oily scalp, normal), conditioner, hand wash, face wash & hair oil. Each product has a unique key ingredient which is beneficial to the user. Dr. Batras' products complement the homeopathic clinical services already offered to patients.

The company plans a forayinto the dynamic personal care retail market. Other expansion plans include introductionof new products in the health foods category that would be targeted at health consciousconsumers looking for healthy solutions beyond external applications.

Various products like flaxseeds powder, soya powder and health tonics in the form of dietary supplements and will beretailed through the multi-specialty clinics.

Anti ageing creams andmoisturizers will be included in the skin care category in the near future. 

The company plans to investfurther to double its capacity in the current financial year. The present capacity is 300tonnes per annum. The new manufacturing facility in Palghar, Maharashtra will becommissioned by March 2010.

The company plans to investin R&D to develop products on a continuous basis through stringent quality controlprocedures. The company also plans to introduce concepts of Six Sigma, JIPM TPM andManufacturing Excellence Model for its new facility.

The products are currently retailed through Dr. Batra’s clinics located all over the country. The increased capacity will help the company to service the retail markets. The projected growth of this business is at 15-20% per annum year on year.

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